Strummer Dealer Registration
Grow Together with Strummer
We welcome partnership opportunities for bicycle shops, electric bicycle shops, online retailers, distributors, wholesalers, and businesses in the bicycle industry to join Strummer's authorized dealer network.
Apply for Dealer RegistrationThe registration form will open in a new tab.
Partnership Opportunities
Strummer provides products for the entry-level, mid-range, and high-end segments. Each category is developed to offer competitive specifications and prices within its segment.
Our partnership system is designed to be simple, flexible, and focused on long-term business relationships. Details on wholesale prices, minimum purchase requirements, payment policies, and other B2B information will be provided after the verification process.
Dealer Registration Process
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Complete the registration form
Prospective dealers submit their business information through the registration form. -
Completeness check via WhatsApp
The Strummer team will review the submitted data and contact prospective dealers via WhatsApp if confirmation or additional information is required. -
Obtain Strummer's B2B contact
Once the data is complete and has undergone verification, the Strummer team will contact prospective dealers and provide a dedicated B2B hotline number for wholesale sales. -
Gain access to B2B information
Dealers will receive information on special wholesale prices, MOQ or minimum purchase requirements, and other partnership terms. The catalog and product information are shared via Telegram. Dealers who agree to have their store published on the registration form may be listed in Strummer's store locator after verification and approval. -
Start making purchases
Product orders and consultations can be handled via WhatsApp chat or WhatsApp Call with Strummer's B2B hotline.
Benefits of Becoming a Strummer Dealer
- Product options for entry-level, mid-range, and high-end segments, with competitive prices in each segment
- Special wholesale prices for authorized dealers
- Reasonable MOQ tailored to the product category
- A wide and continuously expanding product catalog
- Spare parts availability to support long-term product use
- A flexible, long-term-oriented partnership system
Brand Portfolio
In-House Brands
Strummer, OXO, Essential, Radon, and Jovina
Brands We Distribute
Kenda, SR Suntour, Sensah, and L-TWOO
Sole Distributor for Indonesia
SCS Sunchang, OGK, Muni, and Urban Iki
Dealer Support
- Product materials: photos, videos, technical specifications, compatibility information, and digital promotional materials.
- Customizable store banner: banner size can be adjusted to the width and installation area of the store, based on requirements and design approval.
- Display for selected products: display support is available for selected products and programs.
- Consumer referrals: dealer stores can be listed on the store locator and referred through Strummer's digital channels to make them easier for prospective buyers to find and contact.
- Dedicated B2B hotline: product consultations, ordering information, and purchases via WhatsApp chat and WhatsApp Call.
- After-sales support: spare parts information and warranty handling in accordance with applicable terms.
About Strummer
Strummer began developing bicycle components in 2008, driven by the needs of Indonesian cyclists that had not yet been fully met.
We focus on delivering products with high standards of safety, performance, and durability at reasonable prices. Products are designed for long-term use and supported by adequate spare parts availability.
With experience in distribution and direct product use, we continuously conduct research, development, and material testing. Attention to detail is one of our core principles in every product development process.
We believe that strong relationships with dealers and distributors are the foundation for mutual growth.
Ready to Join the Strummer Dealer Network?
Fill out the registration form. After your information has been reviewed, our team will contact you via WhatsApp to continue the partnership process.
Apply for Dealer Registration