About Us
Surabaya, Indonesia
Built on experience in the world of cycling
Before Strummer was established, our company had already been selling bicycle products. That experience connected us with the needs and feedback of cyclists and bicycle shops in Indonesia. From there, the Strummer brand was born in Surabaya in 2008.
As market needs have evolved, we introduced OXO in 2011 and Essential in 2021. Each brand offers component options with a different focus, allowing cyclists to choose according to their bicycle's needs.
Our brands
Strummer Since 2008
Components for cyclists who pay attention to specifications, performance, and options when building or upgrading their bicycles.
Explore Strummer productsOXO Since 2011
Functional component options for regular use or planned bicycle upgrades.
Explore OXO productsEssential Since 2021
Practical components for basic needs, maintenance, and everyday cycling.
Explore Essential productsChoose components with confidence
Component compatibility is not always apparent from the name or appearance. We provide product information and guides to help you check specifications before buying. To confirm your selection, final price, and product availability, please contact an authorized dealer.
Find an authorized dealerOwn a bicycle shop and want to offer Strummer products? Become a dealer.